Paste any Google review — glowing or grumpy — and get a professional, ready-to-post reply in seconds. No account needed.
A good reply to a 4 or 5 star review is short, warm and specific. It shows future customers that a real person is behind the business.
Example reply — 5 star review praising a boiler repair
“Thank you so much for the kind words — we're really pleased the boiler repair was sorted quickly and that the tidy-up met the mark. It was a pleasure working in your home, and we're always here if you need us again.”
Negative reviews sting, but your reply isn't really for the reviewer — it's for everyone who reads it afterwards. Stay calm and stay classy.
Example reply — 2 star review about a delayed appointment
“We're sorry to hear your appointment didn't go as smoothly as it should have — that's not the experience we aim for. We'd like to understand what happened and put it right, so please get in touch with us directly. Thank you for taking the time to share this.”
Replies are public. Every potential customer who checks your Google profile sees not just what customers say, but how you respond — and a business that replies thoughtfully looks attentive, professional and human.
Replying also signals to Google that your profile is actively managed, and it gives unhappy customers a route back to you before they escalate. You don't need to reply to everything — but replying to recent reviews, good and bad, is one of the cheapest reputation habits a local business can build.
Replying is half the job — showing off your reviews is the other half. Get a free Google rating badge for your website. Free forever, no card required.