📝WordPress installation guide

Embed Google Reviews on WordPress — Plugin or Snippet

Two ways, both free: install our official WordPress plugin and set everything up without leaving wp-admin, or paste a Custom HTML block into any page or post. Works with Gutenberg, Elementor, Divi and every theme.

Get the free WordPress plugin →Or use the embed code

Free forever · no card · no Google login needed

Which route should you use?

The plugin, for most people. Install it from your own WordPress admin, search for your business, and your reviews appear — no code, no copying snippets between browser tabs, and updates arrive the normal WordPress way. It is the fastest route from signing up to reviews actually being on your site, which is why we lead with it.

The snippet, if you would rather not add a plugin. WeWidget is a single <script> tag you paste into a Custom HTML block. It sits outside the plugin system entirely, so it suits developers, tightly-managed sites, hosts that restrict plugin installs, and anyone who simply prefers keeping their Plugins list short.

Both routes show the same widget and both work on every theme — block themes, classic themes, Elementor and Divi. Both are free forever, with no card and no Google account access required.

Before you start

A self-hosted WordPress site (or WordPress.com Business plan or higher)
A Google business listing with at least one review (no Google login needed)
A WeWidget account — free forever, no card needed

💡WordPress.com vs self-hosted: If you are on WordPress.com (the hosted service), you need the Business plan or higher to add custom code. If you installed WordPress yourself (self-hosted), there is no restriction.

Installing with the Block Editor (Gutenberg)

This is the default editor in WordPress 5.0 and later. If you are using a page builder, see the section below.

1
Get your embed code from WeWidget (manual route)
Sign up at app.wewidget.app/signup (free forever, no card), search for your business by name — no Google login needed — then go to Dashboard → Widget → Embed Code. Copy the full snippet.
2
Open the page or post you want to edit
In your WordPress admin (yoursite.com/wp-admin), go to Pages or Posts and open the one where you want the reviews to appear. Click Edit.
3
Add a Custom HTML block
Click the + button to add a new block. Type "Custom HTML" in the search box and select it. A plain text editor block will appear.
4
Paste the embed code
Paste the full WeWidget snippet into the Custom HTML block.
```
<div data-review-widget="YOUR-WIDGET-ID"></div>
<script src="https://app.wewidget.app/widget.js"
  data-widget-id="YOUR-WIDGET-ID"></script>
```
💡The widget will not render inside the Gutenberg editor preview — this is normal. Click "Preview" or "Update" then view the published page to confirm it is working.
5
Publish or update the page
Click Publish (for a new page) or Update (for an existing one). Your Google reviews widget will appear immediately on the live page.

Using a page builder or the Classic Editor?

The snippet works the same way regardless of your editor. Here is where to paste it:

Elementor

Drag an HTML widget onto your layout (search "HTML" in the elements panel). Paste your snippet into the HTML field.

Divi

Add a Code module to your section or row. Paste the snippet into the Code field and save.

Classic Editor

Open the page in the Classic Editor. Switch from Visual mode to Text (HTML) mode using the tab in the top-right of the editor. Paste the snippet at the point in the content where you want the widget to appear.

Sidebar or footer (widget areas)

Go to Appearance → Widgets. Find the sidebar or footer widget area, add a Custom HTML widget, and paste your snippet into it.

Want the widget on every page?

Instead of adding it to individual pages, you can add it sitewide by placing it in a widget area that appears on every page (such as the footer), or by adding it directly to your theme's footer template. The most practical approach for most sites:

Go to Appearance → Widgets
Find your footer widget area
Add a Custom HTML widget
Paste your WeWidget snippet and click Save

This works with any classic theme that has a footer widget area. Block themes handle widget areas differently — use the Site Editor (Appearance → Editor) to add a Custom HTML block to your footer template instead.

Your embed snippet

This is the snippet you'll paste into your Custom HTML block. Sign in to get your version with your actual widget ID.

<div data-review-widget="YOUR-WIDGET-ID"></div>
<script src="https://app.wewidget.app/widget.js"
  data-widget-id="YOUR-WIDGET-ID"></script>

Get your widget code →Sign in

Frequently asked questions

Should I use the plugin or the embed code?

The official WeWidget plugin is the easiest route for most people: install it from Plugins → Add New, search for your business, and your reviews appear without touching any code. Use the manual embed code instead if you would rather not add a plugin — for example on tightly-managed sites, hosts that restrict plugin installs, or if you simply prefer keeping your Plugins list short. Both show the same widget and both are free forever.

Do I need to give WeWidget access to my Google account?

No. The free widget works from your public Google business listing — you search for your business by name and your rating, review count and up to 5 public written reviews appear. Connecting your Google Business Profile is optional, and only needed if you want your fuller review history.

Does it work with my theme?

Yes, either way. The official WeWidget plugin follows normal WordPress conventions, and the manual snippet is plain HTML with nothing theme-specific in it. Both work with block themes, classic themes and page-builder themes.

Does it work with Elementor?

Yes. In Elementor, drag an HTML widget onto your page and paste the WeWidget snippet into it. It works with both Elementor Free and Pro.

Does it work with Divi?

Yes. In the Divi Builder, add a Code module to your page and paste the snippet there.

Does it require self-hosted WordPress?

Yes, for the snippet approach. If you are on WordPress.com, you need a Business plan or higher, which allows adding custom HTML via a Code block. If you are on WordPress.com Personal or Free, custom code is not supported.

Will it break if I update WordPress?

No. The official plugin is kept current and updates through WordPress in the usual way. If you used the manual snippet instead, it is plain HTML that WordPress updates do not touch.

Can I add it to the WordPress widget area (sidebar or footer)?

Yes. Go to Appearance → Widgets, find the area you want (sidebar, footer, etc.), and add a Custom HTML widget. Paste your WeWidget snippet into it and save. It will appear in that widget area across your site.

Also works on

WeWidget works on every major website platform. Pick yours for a dedicated installation guide.

🔷Wix ⬛Squarespace 🌊Webflow 🛍️Shopify 🌐HTML / Any site

Or view all platform guides →

Prefer a longer read? Our blog post on embedding Google reviews on WordPress covers the same setup with extra context and tips.