Straight answers about embedding Google reviews on your website — installation, customisation, Google, pricing and privacy.
Sign up, search for your business by name, and WeWidget generates a small code snippet. Paste it into your site where you want the reviews to appear — that’s the whole install, and it usually takes about a minute. No coding knowledge is needed, and WordPress users can skip the snippet entirely and use our plugin instead.
Install the free WeWidget plugin from the WordPress plugin directory, paste in your widget ID, and place the widget with a shortcode or block. If you prefer, the standard embed snippet also works in any WordPress custom HTML block. See our WordPress install guide for the step-by-step.
Yes. WeWidget works on any website that lets you add custom HTML — Wix, Squarespace, Shopify, Webflow, WordPress, and plain hand-coded sites all qualify. If your builder has an “embed code” or “custom HTML” element, you can paste the snippet there and you’re done. We have platform-specific guides for the popular ones.
No — never. WeWidget handles the connection to Google on our side. You just search for your business by name and we take it from there. You will never be asked to create a Google Cloud account, generate a key, or touch a developer console.
No. You can find your business by name and get set up without connecting a Google account at all. Optionally, you can connect your Google Business Profile later with read-only access to pull in your full review history — but it’s never required to get started.
Nine styles: carousel, grid, list, masonry, sidebar, hero, pop-up, a rating badge, and a floating badge that stays pinned to the corner of the screen. Every layout has a live preview in the customiser, so you can flick between them and see exactly what your reviews will look like before you embed anything.
Yes. You can set a minimum star rating, hide individual reviews everywhere the widget appears, pin up to three favourite reviews to the front, and hide rating-only reviews that have no written text. Your changes apply instantly wherever the widget is embedded.
The widget displays 3, 5, or 10 reviews at a time — you choose in the customiser. Showing a focused set of your best, most recent reviews converts better than an endless wall, which is why we keep it deliberate rather than dumping every review you’ve ever had onto the page.
Yes. The widget’s buttons and labels automatically match your website’s language, with 10 languages supported: English, German, French, Spanish, Italian, Dutch, Portuguese, Polish, Swedish and Danish. You can also pin a specific language. The review text itself stays exactly as your customers wrote it — we never machine-translate what real people said.
No. The whole widget is one small script — about 15 KB gzipped, roughly the size of a small image — with no external fonts, frameworks or extra requests. It lazy-loads only when scrolled into view, and it renders inside a Shadow DOM so it can’t clash with your site’s CSS or layout.
Yes — the Pro plan (£9/month) removes the branding line entirely. The free badge and Starter plan include a small “Powered by WeWidget” credit. Compare plans on the pricing section.
Yes. Your reviews sync from Google once a day, so new reviews appear on your website automatically without you touching anything. You can also trigger a manual sync from your dashboard whenever you want the latest reviews right now.
Yes. The widget includes an optional "Write a Review" button that takes visitors straight to your Google review form — the same official form they’d reach through Google Maps. Reviews are always written on Google itself, which is what keeps them genuine and keeps your Google Business Profile growing.
They can. WeWidget can emit schema.org AggregateRating markup, which makes your pages eligible for star-rating rich snippets in Google search results. Eligible is the honest word — Google decides when to show stars, and no widget can guarantee them — but without the markup you’re not in the running at all. We’ve written more in Do Google reviews help SEO?
Yes, on the Agency plan (£29/month), which supports multiple Google Business locations and managing separate client businesses from one account. Starter and Pro connect one location each.
Yes — our Google rating badge is free forever, no card required. It shows your live star rating and review count on your website and stays free for as long as you want it. Full review widgets that display written reviews start from £5/month after a 30-day free trial. Get your free badge →
The rating badge is free forever. Full review widgets start at £5/month (Starter) or £9/month (Pro, which adds unlimited widgets, all layouts, analytics and no branding). Agencies managing multiple clients pay £29/month. Every paid plan starts with a 30-day free trial — no card needed, and your widget simply pauses at the end of the trial if you decide not to subscribe. You’re never charged unless you’ve chosen to add a card. Start your free trial →
Yes. A widget works wherever you paste its snippet — there’s no per-domain lock and no page-view caps on any plan. The Starter plan includes one widget, while Pro and Agency include unlimited widgets, so you can create differently styled widgets for different sites or pages.
Yes. The widget sets no cookies, doesn’t track your website visitors, and stores no personal data about them — the only usage data kept is anonymous, aggregate view and click counts per widget. That typically means nothing new for your cookie banner to declare. Read the full plain-English GDPR explanation.
Start with a free rating badge, or try full review widgets free for 30 days — no card needed.
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